BBC finally jumps on the SEO bandwagon

So, the BBC are catching up!  They are asking their journalists to make two headlines – one more detailed than the other to make them more search engine-friendly.

As The Guardian reports today,  the BBC get 29% of their traffic from search engines, which is quite surprising for an organisation of their size and profile.  Here at The Funky Agency we have always believed that good ‘organic’ SEO is at the heart of a good Social Media (SM) policy and that SEO and SM go hand-in-hand.  We are stunned at the number of clients who come to us for SM campaigns who have new, shiny (and expensive) websites, with absolutely no attention paid to SEO.

In fact, more seem keen to spend money on Google Adwords, before getting their SEO sorted out first.  Our stance is that good SEO is the foundation of all online activity and without it, anything else will be just be a quickfix.

So well done to the BBC for seeing the light!