Press Release – H Samuel, now on Twitter!

H.Samuel the jeweller has launched its own Twitter page, joining other
leading high street brands such as Tesco and Next on the popular social
networking site.

H.Samuel is following a growing trend in retail for engaging directly with
customers. Any retailer looking to maintain its brand presence in the
future and to stay competitive will be using social networking sites such
as Twitter and Facebook to engage with customers and manage brands and
reputations.

The H.Samuel Twitter page is designed to inform customers about offers,
promotions, new products and brands as well as keeping consumers up to date
with news about competitions and charity affiliations. The messages will be
a mixture of information and fun and will be aimed at consumers,
journalists and anyone interested in H.Samuel and its products, promotions,
offers and brands.

According to Jason Edworthy, Signet Digital Comms Manager, “We want to
engage with our customers, promote our offers and build our brand and
online presence with witty, fun and informative Tweets aimed directly at
our customer base.”

The benefit for consumers is access to up-to-the minute information about
new brands, new offers, competitions and an insight into products that they
might otherwise not consider or realise that H.Samuel stock, such as gifts
and collectibles. Other benefits include news on exclusive products and
competitions and the possibility for customers to engage in conversations
directly with the brand if they have queries.

Regardless of the topic, the company intends for each Tweet to link to a
promotion, information page or product. The Tweets themselves will not all
be directly sales orientated and are intended to entertain and please the
customer as well as inform them.

As well as promoting products and offers, H.Samuel is hoping to increase
brand awareness at a crucial time in trading for all high street retailers.
It is hoped that the Twitter page will drive footfall to stores and visits
to the website.