Author Archive
Using Social Media for Business
We’ve all heard about, that Social Media stuff, heck seems like the whole world is suddenly talking about it in confident – or less than confident – tones.
Yet despite the pain of the recession and the realization, albeit slow, of the huge benefits that can be gathered from Social Media involvement for brands, the vast majority of companies still seem confused about how best to leverage Social Media for business, and of the ones who have been brave enough to jump in, most are still only dipping their toes in the Social Media water.
Firstly then, for the technophobes amongst us, here’s a quick gallop through the current Social Media landscape, by which we don’t just mean Facebook or Twitter.
The big four in the West are Facebook, YouTube, Twitter, and LinkedIn. Blogs play a huge part in raising company profiles online, in fact it is fairly difficult to coordinate a Social Media marketing campaign without one, and in addition there are thousands of smaller and/or more niche sites across the Internet.
Add to that the bookmarking sites – Digg, Stumbled, Delicious – and then all the other myriad forums and special interest sites where you can chat, connect and interact with…er… other human beings, who would like to know about you and what you do, need what you are doing or producing, already know and like what you like.
The biggest rises in social media usage and participation over the last 18 months has been amongst the 35+ professionals and these are likely to be your customers (or potential customers). So how many people are we talking here?
• Twitter – 23 million unique visitors per day; 3 million tweets per day
• YouTube - 85 million video views per day
• Facebook – 300 million active users; 122 million visits per day
• LinkedIn – 43 million members; 13 million daily average visits
• Blogs – 133 million currently indexed by Technorati
To put that in to concepts you can grasp easily – if Facebook was a country, measured by population it would be almost the size of the USA according to Facebook‟s stats in 2009. On the 16th September it was announced that Facebook‟s online community had crossed the 300 million threshold; according to US census bureaux there are currently 307 million people living in the US. Which means that Facebook really is fairly large, and the fastest-growing group on Facebook are women aged 40+. Desirable consumers in fact.
So why aren’t most businesses using it?
Many of the company owners I have been talking to this year have given me a range of reasons from the old chestnut “You can’t make money on the internet”, to “Twitter and Facebook are just for kids and students with too much time on their hands”, “My colleague/partner/associate says it doesn’t work”, “No one wants to talk about boring Project Management on Twitter”, to that perennial favourite, which is actually the most valid of the lot, “I don’t have time.”
At the other end of the scale the front runners, such as Dell and Starbucks, who are deeply and broadly engaged in Social Media, are reaping the benefits of increased profits, expanded customer base, enhanced brand recognition and reputation. OK, quite a chasm, but exactly what benefits and to what extent are we talking about?
In June 2009, Dell announced they’d earnt $3 million in revenue from Twitter. Which is pretty impressive by anyone’s standards. So how did they do it? Dell reported they were able to use Twitter to post coupons, announce new products and drive traffic to their Outlet Store.
Obviously this didn’t happen overnight, and in fact it took 18 months for Dell to sell their first $1 million from Twitter, and although the $3 million is a drop in the bucket given Dell’s $12.3 billion in revenue during the first quarter of 2009, it has bolstered Twitter’s case that it can “change businesses‟.
The key to a successful Social Media campaign is to keep it small – small, frequent and focused. Huge creative ideas that make a short massive splash are doomed to fail in this medium, which is the very opposite of traditional advertising, PR and marketing. With a Social Media campaign you need to identify the right platforms to reach the right people, say the right things in the right way, keep the message consistent and frequent, and link everything together to make a cohesive and integrated whole. Here, small is good.
The bad news is that you have to be consistent over a period (from three to 18 months is standard before you get measurable and tangible results) and that means every day, every day, every day, sending a consistent message out that people will like.
That means tracking down the people who want what you are selling and taking it to them – the sheer volume of noise communications on Social Media means you can’t rely on people coming and finding you and then buying from you.
Like, I said, it isn’t traditional media – Social Media is crowd driven and everyone here is equal, so you have to go out and:
• Find your potential purchasers i.e. Your Tribe
• Work out what they need and want
• Tailor what you are selling to fill that need
• Take it to them – which may require changing how you are selling it
• Wash and repeat.
So, simple, yes. Easy, no. But the good news is that:
• You don’t actually have to make time or learn new tricks, there are people who can do it all for you.
• You don‟t have to spend huge amounts of money; a successful Social Media (SM) campaign can be very cost effective and still give an excellent ROI.
• And it certainly isn’t just for the Big Boys – in fact the modest inherit this particular earth a whole heap quicker than the boastful – just watch followers and fans fall away if you bang your own drum or shout too much.
Interestingly, the incorporation of Social Media into the business toolkit has resulted in the playing field being effectively and literally evened because Social Media is about people having conversations about stuff that interests them, baffles them, inspires them, helps them, intrigues them and downright annoys them. And your brand and your services and products will fit right along in there, whatever your size, so long as you remember this is a conversation not a lecture. Engagement is all.
This article is an excerpt of ‘WTF Can Social Media do for your Business’, available free to download from www.thefunkyagency.com, and is © Claire Burdett 2009.
Life, Love and Work Go Multi-Dimensional
Earlier this year, the world’s first ‘virtual divorce’ thrust an intriguing debate into the limelight when Amy Taylor ‘divorced’ husband David Pollard after she discovered him cavorting with a prostitute in virtual reality game Second Life. The couple spent so much time playing the game, that when she found him at the computer watching his 3D character having sex, she considered his online infidelity as real as if it had taken place in the bricks and mortar world.
Sceptics view dealings in such online games as a poor substitute for ‘real life’ interactions. Yet the impact of virtual worlds cannot be underestimated. So far, over 15m people have established avatars in Second Life alone, with membership increasing by around 70,000 people a day. In
June 2009, market research firm Strategy Analytics predicted global membership of virtual worlds would increase from 186 million today to 640 million by 2015 (as reported in Virtual Worlds News).
That’s a staggering one hundred million people per year, creating characters for entertainment, engagement and business. Online multiplayer gaming such as Xbox LIVE is also increasing in popularity, allowing people from across the globe to interact in real-time. We’ve even seen the first ‘virtual murder’; a Japanese piano teacher was recently arrested on suspicion of killing her ‘virtual husband’ after becoming enraged when he divorced her unexpectedly in an internet game.
This explosion of growth raises some interesting questions about the nature of relationships in cyberspace – and virtual worlds are just one part of the ever-expanding, sophisticated world we inhabit online. From Match.com to mysinglefriend®, Sugardaddie.com to ratemybody.com, the digital environment plays cupid for a vast array of relationships. To some extent, email and texts have replaced the love letter, instant messaging has become a substitute for telephone calls and social networking is now key to social contact. These days, we’re just as likely to give potential dates a poke on Facebook, Skype Chat them up or tweet sweet nothings to attract their
attention.
Clearly, many of us now view the internet as crucial to modern-day communication –and not just in our personal and social lives. From a professional perspective, the web – and Web 2.0 in particular – has fundamentally changed the way we do business. We know this well at The Funky Agency, where us three founder members all met online in different social networking spaces over the last 10 years and, despite working together, speaking every day and using Skype as a virtual office space, the first time we will all likely to be physically together is when Claire and Helen stand as Matrons of Honour as Sally and Colin renew their wedding vows next year…
The way we meet and interact online with people from across the globe is now myriad, and for every sort of reason known to humankind, including love, lifestyle, social interaction, sex, friendship, and business. With over 40 million members, business networking tool LinkedIn demonstrates the internet’s importance to how we make successful contacts, while socially and for business we meet people and connect on Facebook, MySpace, Twitter and the like, and we use email and instant messaging for work just as much as in our private lives.
In marketing and media terms, the explosion of online communications has come as both a blessing and a challenge. In publishing, it’s little surprise that media use via the Internet is displacing traditional forms such as printed newspapers. In the developed world, we now get an
increasing amount of our news and entertainment online, and education via mobile phones has really started to take off in developing worlds, such as Africa, a trend that is bound to increase the following the landing of the fibre-optic undersea cable at Mombasa on the East African coast earlier this year.
Marketers continue to spend more online than on traditional channels – . As we discuss in ‘WTF Can Social Media do for Your Business?’, Forrester Research’s recent five year forecast predicted that by 2014, 21% of marketing spend in the US will be on interactive tools and services. Overall advertising in traditional media will continue to decline in favour of more effective online methods – with social media, email and search highlighted for particular growth. Basically, if your business isn’t using these tools (or you haven’t got time to implement them properly, in which case talk to us) you are going to lose out because we now truly live in the world of the virtual consumer, where most purchasing decisions are oinfluenced by what peers say online.
As BazaarVoice reports:
• Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions. (“Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch, March 2007)
• Two thirds of UK social networkers (66 per cent) are more likely to buy a product as a result of a recommendation, compared to 52 per cent of non-social networkers. (Royal Mail’s Home Shopping Tracker Study, September 2007)
These stats are even more important now than when they were discovered two years ago because 2009 was the year that social media truly went mainstream, allowing people to do what makes them feel most comfortable – trusting people ‘like them’:
• One small e-retailer, AlpacaDirect.com, found that letting customers post reviews directly onto the site led to a 23 per cent increase in sales on reviewed items.
• Customers who browse ‘Top Rated Products’ pages spent 19 per cent more per order on Bass Pro Shops’ site and 63 per cent more per order from PETCO, according to data provided by the retailers.
• Another PETCO number: allowing shoppers to sort products within a category by customer rating led to a sales increase of 41 per cent per shopper.
We only need consider our sphere of influence when making purchasing decisions. We research online, bank online, shop online, book holidays online. From branded emails and online customer service to consumer feedback, staff training and social media activities, brands have countless opportunities to form relationships and start a two-way dialogue in new and often unexpected ways. And not just from our laptops, computers and mobile-enabled netbooks either.
As I reported in 2007 in WTF magazine, the Japanese have long been using mobile phones to make purchases using virtual currency, and the trend has continued and expanded with iPhone apps like Redlaser, which allows you to scan a barcode and tells you whether you can get it cheaper elsewhere, as well as, apparently:
- Check online prices for a DVD player.
- Scan films at the store and beam them to your TiVo.
- Scan a book and check for reviews.
- Scan the milk and add it to your grocery list
Ok, yes, that is US-side, but increasingly t rends are global, not just US based, and the swing in power and influence from West to East is becoming ever more marked as we move in to the 21st century. For marketers such as ourselves who ride the trends and tap into the zeitgeist, the possibilities are endless – and a lot can be achieved, even globally, with minimal budgets so long as you are clever and consistent. Built around two similar sounding words, the recent ‘Compare the Meerkat’ campaign used an effective and quirky viral concept to boost brand awareness, drive traffic and enable cost-effective search. A series of excellent digital executions include YouTube clips, a Facebook page and amusing Twitter feed, along with a full spoof microsite. The campaign’s success is evidence that by adopting an integrated approach driven by personality, brands can maximise the potential for engagement.
For charities too, the online world has tremendous power to influence through the ability to form relationships with people on an individual basis, on a mass scale. In essence, so-called ‘virtual interactions’ can make a real tangible difference to people’s daily lives. By using Twitter as a driving force for event organisation and providing information on Facebook pages and Vimeo’s video community, Twestival was able to provide clean water for over 17,000 people earlier this year. This is just one of many examples of social media’s power to drive change by appealing
for people to join together.
It’s clear that in developed and developing countries, the online world has penetrated every part of our existence. From Facebook to LinkedIn, email to ICQ, all are controlled by real people,
with real feelings, instincts and motives. Our lives and relationships are a complex series of online and offline interactions – and we can no longer see the virtual and real worlds as separate spheres operating independently. We live our lives in a post-digital age; the Internet is no
longer an alien concept to be dabbled with on occasion, but something that pervades our entire lives from top to bottom.
My eldest, for example, was home with period pains recently while I was working in London. I wasn’t physically present, but I might as well have been as she maintained a constant conversation with me and whinge at me pretty much on an ongoing basis… How? Via Facebook, of course, and MSN on our two netbooks.
And the rise of reality TV in all genres, for example, is a guilty pleasure that is doubled when, like immediately following Xfactor last night, when the whole nation landed on to Social Media simultaneously (all the main terms were trending on Twitter within minutes) to discuss it, debate and rant about it, and, most importantly, make sure their views were very clearly heard by Simon Cowell!
Degrees of separation? No, we’re heading for total integration, as virtual and real come together and blend to make one multi-dimensioned world.
Social Media book to be published by Bookshaker… with a little help from Vodafone
Well, here’s some excellent news. 
A few weeks ago I wrote an eBook to help businesses understand what social media can do to help them market themselves and increase their traffic. It was a takeaway product for The Funky Agency, the social media and marketing agency, where we help clients plan their marketing and PR, create and set up SM and webbies (whether that’s membership sites, intranets or traditional websites with plug ins and clever stuffage – our Sal is a marvel who make code sit up and turn somersaults), and most importantly, micro manage and depth mine their social media…
Well, let’s face it, it’s so bloomin’ time consuming to create interesting, remarkable and fresh daily content and twit, FB, linkit, flickr, dig, stumble and delicious it every day (five profiles being the least you can get away with really, at an hour a day per profile, every day – well you do the maths), let alone create products such as white papers, eBooks, webinars, podcasts, video, and then link it back into the traditional and online PR and marketing campaigns, that most companies are quailing – and often failing. Which is where we step in.
Called ‘WTF Can Social Media do for your Business’ it has already proved a great hit with our visitors and their networks and…cue trumpet fanfare!… I have just been signed up by Bookshaker (Lean Marketing Press) to write a full-length version for publication in eBook, Kindle and paperback.
The new extended edition will include drill down tips and guidelines for businesses using the main social media sites, including Twitter, Facebook, LinkedIn, Flickr, Squidoo, MySpace, smaller and more niche sites, and Bookmarking sites, such as Delicious, Stumbleupon and Digg. It will also include tips on setting up and running a blog for maximum leverage and brand exposure and how it all ties in and interacts with online and traditional PR and marketing. Basically it’s a brain dump – but a beautifully written and edited one, obviously!
Lean Marketing Press have a history of being innovators, with ‘Dangerous Debs‘, one of their two founders, being very active in internet marketing, well, since forever.
This bodes well for ‘WTF Can Social Media Do For Your Business’, as Lean Marketing Press are just about to publish ‘Ping: How To Tap Into The Power of Traditional & Social Media To Massively Improve Your Profile & Profits (Alan Stevens) so ‘WTF Can Social Media Do For Your Business’ will join their social media and internet marketing stable along with ‘Do Your Own PR: The A-Z of Growing Your Business Through The Press, Networking & Social Media’ (Paula Gardner) and ‘MediaMasters: Insider Secrets from the big names of broadcast, print and social media’ (Alan Stevens & Jeremy Nichols)
In addition, Lean Marketing Press’s marketing is much better focused than any other publisher I know, and this coupled with The Funky Agency’s comprehensive social media skills and tools (NB by applying these to ourselves thefunkyagency.com gained an Alexa ranking of 9.02% in less than three weeks from a standing start and without even appearing in Google – trust me, if you didn’t get that, it’s a WOW), could mean that, to rip off a fairly well known advertising campaign slogan, it may very well reach areas other books fail to reach… And quickly!
Which is all fabulous and enough for me to break out the champagne (you know its my favourite…), but in the mean time I actually have to rewrite the thing and take it from it’s current modest 6,000 words up to a lovely chewy 40,000 words or so. Now that wouldn’t normally be a problem, I mean writing is pretty much an automatic response for me, somewhere up on a level with driving and cooking, and this is easy peasy stuff I know backwards, forwards and sideways. But you know there’s a BUT coming, and that BUT is TIME.
Because I am currently helping Cision promote and market their brand and very desirable CisionPoint platform (yum, I want one to keep!) and that, dear reader, involves leaving my home office three times a week, swapping jeans and socks for smart clothes and heels, and re-entering, after a 10 year gap, the wonderful world of commuting.
It was, to put it mildly, a bit of a shock the first day, but I quickly slipped back in the swing, and the only real hassle is, or rather was, the disruption to work time because of the travelling – you just get so much more achieved when you work from home – well you do if you are focused anyway! Dealing with email on your smartphone is one thing; updating social media for clients and/or writing a book is something else entirely! Luckily the lovely people at Vodafone have stepped in to help me out and we are now partnering together to roadtest their new Vodafone sim-enabled Samsung NC110 with built in broadband.
It’s a bit gorgeous really. Black and sleek and terribly glamorous, if I’m honest. Lightweight and so flipping easy with its built in broadband and longlife battery – no dongle, no brick in my bag, no plug in cables to lug about or trip over. In fact I think I may be in love. As is everyone else, it would seem. The very first day I whipped it out on the fast train to Paddington, my (male) neighbour said without any prompting “I love your netbook by the way, it’s really nice.” Mmmm, isn’t it?
And not to mention incredibly useful… synopsis done, and the depth-mining social media guides are coming along nicely. Watch this space!
50 Million Go Mobile on Chinese Social Network
Press release from Ulitzer
Launched in March 2008, Kaixin001 already has more than 50 million subscribers in China and among Chinese speakers across the world, and is attracting about 200,000 new registrations a day. With subscribers now mainly accessing the website via their PCs, the cooperation between Ericsson and Kaixin001 will bring new applications that will allow users to manage their virtual space, interact with friends and stay updated on their online communities, all via their mobile devices – anytime, anywhere. Future services could include real-time uploading of photos and videos from mobile phones, SMS alerts on a favorite celebrity’s activities, and location-based services, such as checking if friends are nearby.
Social Media Marketing Council Established to Champion Responsible Use of Social Data
Press release
Alterian Establishes Social Media Marketing Council to Champion Responsible Use of Social Data by Organizations
19 October 2009 Alterian (LSE: ALN) the leading international integrated
marketing platform provider today announced the launch of the Social Media
Marketing Council (SMMC) an independent committee designed to ensure the
responsible use of social media and the resulting data by commercial
organizations. This new council has attracted leading figures from the
business and marketing worlds to ensure that data collected by businesses
through social channels is used ethically and responsibly. The announcement
was made at annual marketing event – DMA ’09 in San Diego.
The SMMC will be an independently chaired organization with a mandate to:
- Help regulate how businesses harvest and use data from social
networks and other online channels
- Provide guidance on what constitutes responsible use of social
media data
- Encourage organizations to use best practice when they interact
with consumers.
“Nobody joins a social network or uses online public communications tools
to become a sales target, however it’s inevitable that organizations will
recognize the opportunity that emerges when a huge mass of people
congregate,” said Michael Fisher, Senior Vice President Sales and
Marketing, Alterian. “While Alterian is committed to helping businesses
market their products and solutions in an innovative fashion, it needs to
ensure they do so in a responsible way. By establishing the SMMC, we are
championing best practice in how businesses market using social channels,
while relying on third party communications experts to lead the way for the
best, most responsible use of consumer data generated via such social
channels”
The council will be chaired by Bernice Grossman, principal consultant and
founder of the DMRS Group and includes representatives from leading
marketing services providers such as Merkle and Targetbase. As a leader in
the integrated marketing space, Alterian is sponsoring the formation of
this group to help foster a positive approach for businesses to the use of
social media for marketing purposes.
“The explosion in social media has dangled a huge carrot in front of
organizations that see it as nothing more than an opportunity to scrape
email addresses and phone numbers for their direct marketing efforts,”
said Grossman. “This council is designed to bring together industry
leaders to draw the line of what is acceptable for organizations to do when
gathering information from, or marketing via, social channels. We’re
hopeful that businesses will pledge their support for the SMMC to
demonstrate that they’re interested in the rights of the consumer, not
just in making a fast buck.”
The SMMC will provide guidelines, documentation and best practice advice
for organizations on exactly what kind of data it is acceptable to source
through social media, and how they should be using it responsibly for lead
generation and customer service. There will be an online portal to provide
access to these resources, which will include a discussion forum and
opportunities for companies to demonstrate that they are exhibiting best
practices. The council will meet for the first time at the DMA in San Diego
and thereafter on a quarterly basis to discuss the latest developments in
this space, with the first objective to define what constitutes the
unacceptable use of social media information.
“We all have responsibilities when it comes to using social media for
marketing purposes,” said Don Patrick, Chief Operating Officer, Merkle
– a leading customer relationship management agency. “Customers will
rapidly grow tired of aggressive social targeting and businesses are likely
to do themselves more harm than good by trying to over-exploit social
channels. As responsible marketers we need to be self governing to ensure
we have the consumer’s best interests at heart.”
The council is currently made up of the following representatives and
organizations
• Bernice Grossman, Founder & Principal Consultant, DMRS Group
(Chair)
• Jennifer Barrett, Global Privacy and Public Policy Executive,
Acxiom
• Don Patrick , Chief Operating Officer, Merkle
• Trae Clevinger, VP Strategy & Innovation, TargetBase
• Jim Schwab, VP Business Development Social Media, Alterian
• Janet Rubio, Chief Insights Officer, Engauge
• Mike Coakley, Vice President Marketing Technology, Epsilon
“Maintaining one’s privacy, especially online, gets more challenging
and important to individuals every day. Businesses are equally challenged
to identify the boundaries around what represents responsible use of social
media for marketing purposes,” said Jennifer Barrett, Global Privacy and
Public Policy Executive, Acxiom. “The formation of this council is a
fantastic step in setting the acceptable standards for organizations and
ensuring they think about what they do with the information they have
access to.”
Social Media Trends Are Shifting To Networks That Add Real Life Value
Press Release
Recent social media trends are showing that social networks that add value
in terms of real life activity and social interaction are becoming
increasingly popular according to Punch Communications, a PR agency with a
client list stretching to all corners of the globe.
The recent popularity of social networks such as Foursquare and Qype show
that many users enjoy participating in communities that result in them
having new experiences in real life, for example visiting new bars or
restaurants.
Foursquare allows its users to let everyone else know what their favourite
activities are in the major cities of the USA and now London, including the
ability to become the virtual Mayor of a personal favourite venue if it is
checked into by them often enough. Some venues are even offering prizes to
the users who check in most frequently using the application. Users are
also notified of a recommendation whenever they get near to a venue
frequented by one of their contacts.
Social networks like Dopplr are popular due to their ability to map
people’s social and geographical movements. Dopplr allows its users to
log a planned trip, notifying them if their destinations co-inside with any
of their contacts – a useful meet-up tool. Users can also get information
on any new destinations that they haven’t visited before from their
respective communities.
Note from The Funky Agency – Not sure which social networks to use or how to leverage your or your clients’ brand awareness on social networks? We can help you keep updated and in the mix in social networks of any type and size, as well as keeping your blogs up to date and increasing your online profile. Email us now for a free consultation on how we can help you – team@thefunkyagency.com
The Funky Agency link up with The PR Network
PRESS RELEASE
Social Media Marketing and Digital PR company, The Funky Agency, has won a contract to provide comprehensive Social Media management services to leading international freelance PR organisation, The PR Network.
The Funky Agency will be working with The PR Network to raise their profile across a host of social media platforms and online publications. In addition, The PR Network has accepted The Funky Agency into their exclusive group of ‘recommended only’ consultants, and will be offering The Funky Agency’s services to its clients.
Nicky Imrie, Director of The PR Network said,
“Social Media has been growing in importance in the PR world for a while now, but this year it’s gone very mainstream. However, we struggle to keep up with the fast-pace of the SM world as so much of our working day is taken up with meetings and writing. Having The Funky Agency on board means that we can give them quick updates from our laptops or iPhones, and they broadcast what we’re up to across our social network, from Twitter to Facebook. We know that our clients, both blue chips and PR agencies, have the same sort of issues that we have, which is why we are keen to show them that outsourcing to The Funky Agency is a practical solution.”
Claire Burdett, Director of The Funky Agency commented,
“Coming from a marketing and editorial background, I know how difficult it is to integrate traditional methods of marketing and promotion with the array of digital techniques that must be applied to contemporary campaigns. All of us at The Funky Agency are seasoned professionals and know how to take the strain from our clients and provide a comprehensive Social Media management service that integrates fully with other elements of the marketing spectrum to leverage maximum coverage and profile.”
The Funky Agency is a specialist Social Media management, digital marketing, design & development agency. It has expertise with both B2C and B2B clients and works directly with companies to enhance their brand profile, websites and development as well as providing an outsourced team for PR agencies.
The PR Network matches the best PR freelancers in the market with clients’ briefs. By drawing on an unrivalled global network of talented consultants, it delivers communications resourcing to blue chip brands, select agencies and high potential start-ups. Headquartered in London, UK, The PR Network spans the UK, continental Europe, Central and Eastern Europe (CEE), the USA (East and West Coast) and the APAC region. There are over 400 senior consultants in The PR Network who are admitted only after a strict selection process.
For further information on The Funky Agency please look at www.thefunkyagency.com or contact Claire Burdett on: team@thefunkyagency.com or + 44 (0)7788 887534
www.thefunkyagency.com goes live
PRESS RELEASE
New digital and social media management agency launched
www.thefunkyagency.com goes live
A new agency offering a comprehensive and daily social media management service has been launched. The Funky Agency (www.thefunkyagency.com) has been founded by Claire Burdett, Sally Walker and Helen Moore. Each has considerable experience and expertise in social media, marketing, PR and technical issues, and The Funky Agency has been developed to offer both a direct service to clients and as an outsourced service to agencies.
Claire Burdett said:
“We have all been participators in social media for many years and have watched with interest as it has infiltrated the mainstream marketing disciplines. We have also been rather astonished at the number of individuals who have popped up claiming to be social media marketing ‘experts’ who have no background whatsoever in providing professional marketing and technical services to corporate clients. The Funky Agency is breaching the gap between the social media world and the PR and Marketing professionals, and as a team we have much professional expertise and keep abreast of the very fast moving world of social media. Our clients can rely on us to give them a dynamic presence in the digital world and present their brand in a very positive way. We also ensure that their social media campaign integrates fully with their traditional marketing activities and that each discipline exerts maximum leverage on the other to optimise clients’ budgets.”
The Funky Agency can be contacted at:
Email: team@thefunkyagency.com
Skype: TheFunkyAgency